MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A ____ is a set of questions to be answered as a means of collecting data for market research.
A
Focus group
B
Interviews
C
Questionnaire
D
Online surveys
Explanation: 

Detailed explanation-1: -A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or qualitative information. Questionnaires are commonly used in market research as well as in the social and health sciences.

Detailed explanation-2: -A questionnaire is a list of questions that is put to a member of the target population; either presented orally or in writing. Questionnaires are effective because they can be designed to suit any product or company and can illicit any information that the customer is willing to give.

Detailed explanation-3: -Survey Data: Definition Survey data is defined as the resultant data that is collected from a sample of respondents that took a survey.

Detailed explanation-4: -A questionnaire is a research instrument that consists of a set of questions (or other types of prompts) for the purpose of gathering information from respondents through survey or statistical study. A research questionnaire is typically a mix of close-ended questions and open-ended questions.

Detailed explanation-5: -Survey research often is based on questionnaires as the survey instrument. The majority of the time the questionnaire is administered online because of the many advantages of online survey research.

There is 1 question to complete.