MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
____ is information you obtain for the first time and use specifically for your study.
A
reputable data
B
primary data
C
secondary data
D
descriptive research
Explanation: 

Detailed explanation-1: -Primary data refers to the first hand data gathered by the researcher himself. Secondary data means data collected by someone else earlier. Surveys, observations, experiments, questionnaire, personal interview, etc.

Detailed explanation-2: -Common examples of primary sources include interview transcripts, photographs, novels, paintings, films, historical documents, and official statistics. Anything you directly analyze or use as first-hand evidence can be a primary source, including qualitative or quantitative data that you collected yourself.

Detailed explanation-3: -Primary data can be collected in a number of ways. However, the most common techniques are self-administered surveys, interviews, field observation, and experiments. Primary data collection is quite expensive and time consuming compared to secondary data collection.

Detailed explanation-4: -Examples of primary sources include: original research studies (often in the form of journal articles in peer-reviewed publications), also called empirical studies (e.g. psychology) patents, technical reports. original documents such as diaries, letters, emails, manuscripts, lab data/notes.

Detailed explanation-5: -There are many types of primary research, but what they all have in common is that they are conducted first-hand by the business or a researcher.

There is 1 question to complete.