BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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survey
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hypothesis
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interview
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experiment
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Detailed explanation-1: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
Detailed explanation-2: -Marketing research is the process of defining a marketing problem or opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization’s marketing activities.
Detailed explanation-3: -There are three primary types of marketing information marketers use to gain insights that will contribute to wise marketing choices: internal data, competitive intelligence, and marketing research.
Detailed explanation-4: -Problem-identification research is the more common of the forms of research and is undertaken by virtually all marketing firms. According to the text, problem-solving research is typically used to assess the environment and diagnose problems.