MANAGEMENT

Detailed explanation-1: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

Detailed explanation-2: -Marketing research is the process of defining a marketing problem or opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization’s marketing activities.

Detailed explanation-3: -There are three primary types of marketing information marketers use to gain insights that will contribute to wise marketing choices: internal data, competitive intelligence, and marketing research.

Detailed explanation-4: -Problem-identification research is the more common of the forms of research and is undertaken by virtually all marketing firms. According to the text, problem-solving research is typically used to assess the environment and diagnose problems.