MANAGEMENT

Detailed explanation-1: -Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what, where, when and how questions, but not why questions. A descriptive research design can use a wide variety of research methods to investigate one or more variables.

Detailed explanation-2: -Example: tracking changes in social attitudes among Gen-Zers from 2022 – 2032. Compares the results of a study against the existing norms. Example: comparing a verdict in a legal case against similar cases. Investigates the type of relationship and patterns between 2 variables.

Detailed explanation-3: -Examples of a group include a collection of customers, sales people, organizations or market segments. Surveys, case studies, job analyses, document analyses, and correlational studies are each a form of descriptive marketing research.

Detailed explanation-4: -Descriptive research does not answer questions about why a certain phenomenon occurs or what the causes are. Answers to such questions are best obtained from randomized and quasi-experimental studies.