MANAGEMENT

Detailed explanation-1: -A focus group is a research method used to collect opinions and feedback from a group of people about a specific product, concept, or service. The group is typically made up of 8-10 people who are invited to discuss their opinions, thoughts, and feelings in a facilitated discussion.

Detailed explanation-2: -Given their qualitative nature, focus groups allow researchers to look beyond the facts and numbers that might be obtained via survey methodology-researchers can learn or confirm the meaning behind the facts.

Detailed explanation-3: -In market research, a focus group could be a representative sample of a population. For example, a political party may be interested in how young adult voters would react to certain policies. By observing young adults discussing those policies, market researchers would then report their findings to their client.