BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A group of 6-10 mothers are asked to express their opinions about children’s television programming. This type of research approach is called ____
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experimental research
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observation research
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survey research
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behavioural research
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focus group research
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Explanation:
Detailed explanation-1: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
Detailed explanation-2: -An example of market research is conducting an online search on a particular topic and making note of the most recent data published on that topic.
Detailed explanation-3: -The most common primary market research methods are interviews, surveys, focus groups and observations.
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