BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Step 1 drafting the research objectives
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Step 2 develop the research plan
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Step 3 information collection.
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Step 4 creating decision alternatives
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Step 5 defining the problem
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Detailed explanation-1: -The marketing manager needs to know the cost of the research project before approving it. During which of the following stages of the marketing research process would such a consideration most likely take place? Step 3 information collection.
Detailed explanation-2: -Step 1 – Locating and Defining Issues or Problems In defining the issues or problems, the researcher should take into account the purpose of the study, the relevant background information, what information is needed, and how it will be used in decision making.
Detailed explanation-3: -After defining the research problem and deciding the objectives, the research design must be developed. A research design is a master plan specifying the procedure for collecting and analysing the needed information.