BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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interview
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observation method
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experimental method
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consumer panel
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Detailed explanation-1: -Interviews and Focus Groups Interviews tend to be one-on-one, and focus groups are typically made up of several people. You can use both to gather qualitative and quantitative data. Through interviews and focus groups, you can gather feedback from people in your target audience about new product features.
Detailed explanation-2: -There are four main survey data collection methods – Telephonic Surveys, Face-to-face Surveys, and Online Surveys. Online surveys are the most cost-effective and can reach the maximum number of people in comparison to the other mediums.
Detailed explanation-3: -Observation is way of gathering data by watching behavior, events, or noting physical characteristics in their natural setting. Observations can be overt (everyone knows they are being observed) or covert (no one knows they are being observed and the observer is concealed).