BUISENESS MANAGEMENT
MARKET RESEARCH
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Detailed explanation-1: -Answer: What Is Market Orientation? Market orientation is an approach to business that prioritizes identifying the needs and desires of consumers and creating products and services that satisfy them.
Detailed explanation-2: -Market research is the process of gathering and analyzing information about a market, product, or service in order to gain insight into customers, competitors, and the market itself.
Detailed explanation-3: -The basic function of marketing research is to gather information that is needed to help managers make better decisions. Advertising agencies are most likely to do marketing research that estimates market needs for products and services.
Detailed explanation-4: -Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information.