MANAGEMENT

Detailed explanation-1: -As the name implies, problem-identification research helps you pinpoint what types of problems you potentially have. Problem-solving research helps identify ways to solve those problems through marketing mix and segmentation.

Detailed explanation-2: -Problem-identification research helps marketing teams identify what types of problems they might have, while problem-solving research helps identify ways to solve those problems through marketing mix and segmentation.

Detailed explanation-3: -Problem-identification research is the more common of the forms of research and is undertaken by virtually all marketing firms. According to the text, problem-solving research is typically used to assess the environment and diagnose problems.

Detailed explanation-4: -Marketing research is classified into two areas-problem identification and problem solving research. Problem solving research provides information about the marketing environment and helps diagnose a problem. Problem definition is the most important step in the marketing research project.