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BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What research looks for open-ended responses?
A
Qualitative Research
B
Quantitative Research
C
Survey
D
Questionnaire
Explanation: 

Detailed explanation-1: -Definition. Qualitative surveys use open-ended questions to produce long-form written/typed answers. Questions will aim to reveal opinions, experiences, narratives or accounts. Often a useful precursor to interviews or focus groups as they help identify initial themes or issues to then explore further in the research.

Detailed explanation-2: -An interview is generally a qualitative research technique which involves asking open-ended questions to converse with respondents and collect elicit data about a subject.

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