BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What research looks for open-ended responses?
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Qualitative Research
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Quantitative Research
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Survey
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Questionnaire
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Explanation:
Detailed explanation-1: -Definition. Qualitative surveys use open-ended questions to produce long-form written/typed answers. Questions will aim to reveal opinions, experiences, narratives or accounts. Often a useful precursor to interviews or focus groups as they help identify initial themes or issues to then explore further in the research.
Detailed explanation-2: -An interview is generally a qualitative research technique which involves asking open-ended questions to converse with respondents and collect elicit data about a subject.
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