MANAGEMENT

Detailed explanation-1: -The fear appeal in marketing is simply a strategy that is intended to scare the audience by describing a threat to them and motivating them to purchase a product or contribute to the cause. The fear appeal evokes people to feel that they are taking a risk if they don’t buy what you’re offering.

Detailed explanation-2: -Advertisers also study consumers’ behavior not only to reach them but also to get their feedback and their reactions toward the sold products. By understanding these reactions, advertisers will be able to create more effective advertising for later campaigns and better targeting and message to the consumer.

Detailed explanation-3: -Rational motives are reasons to purchase based on facts or logic. Rational motives include factors such as saving time or money or obtaining the highest quality or greatest value. Rational buying motives may influence many purchases, but they are especially important for expensive purchases.

Detailed explanation-4: -Patronage motives are based on loyalty. A gram of mind developed from a persons values, beliefs, and feelings.