MANAGEMENT

Detailed explanation-1: -Market share is the percent of total sales in an industry generated by a particular company. Market share is calculated by taking the company’s sales over the period and dividing it by the total sales of the industry over the same period.

Detailed explanation-2: -Impact of Market Share An increase in a company’s market share can allow the company to operate on a greater scale and increase profitability. It also helps the company develop a cost advantage compared to its competitors.

Detailed explanation-3: -Competitive advantage is what makes an entity’s products or services more desirable to customers than that of any other rival.

Detailed explanation-4: -Higher market share can help improve sales when existing, brand-loyal customers buy more of a company’s products. Market share may also widen a company’s overall customer base as potential new customers follow the lead of existing ones. Gaining market share can strengthen and spotlight a company’s reputation.

Detailed explanation-5: -The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies.