MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Ali’s research project involved assessing key retail trends. He decided that the best thing would be to interview directors from the country’s top retailers and ignore the small independent stores who would have less knowledge. What kind of sample is this?
A
Purposive sample
B
Expertise sample
C
Random sample
D
Expert sample
Explanation: 

Detailed explanation-1: -Ali’s research project involved assessing key retail trends. He decided that the best thing would be to interview directors from the country’s top retailers and ignore the small independent stores who would have less knowledge. What kind of sample is this? Questionnaire and survey mean the same thing.

Detailed explanation-2: -Market research can help you assess key trends to anticipate how the market may change. It is a vital step in identifying new market segments, developing new products and choosing your target market. Market research done well helps you plan your strategy.

Detailed explanation-3: -4. Analyze Data and Report Findings. Now that you’ve gathered all of the information you need, it’s time for the fun part: analyzing the data. Although one piece of information or data might jump out at you, it’s important to look for trends as opposed to specific pieces of information.

Detailed explanation-4: -15. What is it called when research agencies use a single questionnaire to collect primary data on behalf of a number of their business clients at the same time? postal survey.

There is 1 question to complete.