As part of a group project, Emir stood outside a cinema and counted the people going in. He recorded men, women and children separately and noted how many were in each group. Which research technique was he using?

MARKET RESEARCH

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A	Survey
B	Focus group
C	Observation
D	Experimentation

Explanation:

Detailed explanation-1: -In probability sampling, the units are selected randomly while in quota sampling a non-random method is used-it is usually left up to the interviewer to decide who is sampled.

Detailed explanation-2: -A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign. A trained moderator leads a 30-90-minute discussion within the group that is designed to gather helpful information.

Detailed explanation-3: -A typical focus group usually involves six to 10 respondents brought together with a trained moderator to take part in a planned discussion. During the focus group, they will be asked a series of predetermined questions to discover their thoughts and feelings about a particular topic, product, or area of interest.

Detailed explanation-4: -what type of research is being conducted to answer the question “would this target market be interested in this type of new product? secondary data may serve several purposes/objectives in marketing research.

There is 1 question to complete.

MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH