MANAGEMENT

Detailed explanation-1: -Internal sources include accounting information (Trading Profit & Loss A/c and Balance Sheets of different years), salesmen’s reports, statistics in relation to advertisement expenditure, transportation costs etc.

Detailed explanation-2: -Management has three main sources of internal marketing information: guest histories and sales data, employees and management staff, and customer feedback.

Detailed explanation-3: -In a marketing information system, data from internal sources include: the number of visitors to a website, which ads customers are clicking on, sales trends and metrics, cash flow reports, email open rates, and contact information customers provide during the purchase process.

Detailed explanation-4: -Examples of internal data include sales data, website data, customer information and financial data.

Detailed explanation-5: -Internal marketing operates on the idea that the opinions of a company’s customers are based on their experiences with the business, not just with the products. By treating employees as “internal customers, ” internal marketing helps employees align with the company’s vision and operations.