MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is marketing research?
A
Finding solutions to problems through carefullydesigned studies involving consumers
B
Finding problems and not coming up with a solution
C
The marketing mix
D
Product, Place, Promotion, Price
Explanation: 

Detailed explanation-1: -Finding solutions to problems through carefully designed studies involving consumers is called marketing research. A target market is a group of consumers that have similar wants and needs. The money a customer must pay for a product or service. Effective marketing begins with a good product.

Detailed explanation-2: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

Detailed explanation-3: -Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

Detailed explanation-4: -Consumer research is conducted to boost sales. The objective of consumer research is to look into various territories of consumer psychology and understand their buying pattern, what kind of packaging they like and other similar attributes that help brands to sell their products and services better.

Detailed explanation-5: -What Is A Market Research Problem? The market research problem is the reason that the market research process is being conducted. It defines the research objectives, how the study is going to be conducted, and the conclusion that is expected as a result of the market research study.

There is 1 question to complete.