MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
An independent department store wants to collect information regarding the most common route customers take when walking through its store. Which of the following is the most suitable way for the business to gather this information?
A
Internet research
B
Focus group
C
Observation
D
Questionnaire
Explanation: 

Detailed explanation-1: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

Detailed explanation-2: -The contracting officer can use market research to identify information on market conditions, general business practices, company information, pricing, and the contract terms and conditions needed to successfully carry out the acquisition.

Detailed explanation-3: -What are the 4 types of market surveys? There are four main types of market surveys companies can use. These are customer observation, focus groups, surveys, and interviews.

Detailed explanation-4: -There are three primary research methods: observational, survey, and experimental. Data can be collected via interviews, focus groups, online market research, and behavioral tracking. The most common tool for primary data collection is questionnaires.

There is 1 question to complete.