MANAGEMENT

Detailed explanation-1: -What is psychographics? Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices.

Detailed explanation-2: -What is psychographic research? Also known as ‘attitudinal research’, psychographic research is the study of people’s values, desires, goals, interests, and lifestyle choices. It’s often carried out alongside demographic and other types of research to build a more complete understanding of your target audiences.

Detailed explanation-3: -Psychographic segmentation is defined as a market segmentation technique where groups are formed according to psychological traits that influence consumption habits drawn from people’s lifestyle and preferences. It is mainly conducted on the basis of “how” people think and “what” do they aspire their life to be.