BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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market research (Market Intelligence)
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product research
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advertising research
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sales research
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Detailed explanation-1: -Market research (or marketing research) is any set of techniques used to gather information and better understand a company’s target market.
Detailed explanation-2: -What are the 4 types of market surveys? There are four main types of market surveys companies can use. These are customer observation, focus groups, surveys, and interviews.
Detailed explanation-3: -The contracting officer can use market research to identify information on market conditions, general business practices, company information, pricing, and the contract terms and conditions needed to successfully carry out the acquisition.
Detailed explanation-4: -While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials.