MANAGEMENT

Detailed explanation-1: -Convenience sampling is a non-probability sampling method where units are selected for inclusion in the sample because they are the easiest for the researcher to access.

Detailed explanation-2: -There are a number of random sampling techniques that market researches can employ, but four types of commonly used techniques include: Simple Random Sampling, Systematic Sampling, Cluster Sampling and Stratified Sampling.

Detailed explanation-3: -Convenience sampling A convenience sample simply includes the individuals who happen to be most accessible to the researcher. This is an easy and inexpensive way to gather initial data, but there is no way to tell if the sample is representative of the population, so it can’t produce generalizable results.

Detailed explanation-4: -Simple random sampling: One of the best probability sampling techniques that helps in saving time and resources is the Simple Random Sampling method. It is a reliable method of obtaining information where every single member of a population is chosen randomly, merely by chance.

Detailed explanation-5: -Definition: Convenience sampling is defined as a method adopted by researchers where they collect market research data from a conveniently available pool of respondents. It is the most commonly used sampling technique as it’s incredibly prompt, uncomplicated, and economical.