MANAGEMENT

Detailed explanation-1: -Age is very important to let a person decide the way he/she wants to buy a product. The age effects the physical capabilities, wisdom, experience, spending capability and these in turn affect the buyer behaviour.

Detailed explanation-2: -In general, there are four factors that influence consumer behaviour. These factors impact whether or not your target customer buys your product. They are cultural, social, personal and psychological.

Detailed explanation-3: -Personal factors: Audience demographics such as age, culture, profession, age and background play major roles in forming consumers’ interests and opinions. Social factors: A person’s social groups affect how they shop. Their income, education level and social class influence their buying behaviors.

Detailed explanation-4: -Three major categories of influences affect the consumer buying decision process: situational, psychological, and social.