MANAGEMENT

Detailed explanation-1: -Database marketing is a systematic approach to the gathering, consolidation and processing of consumer data. Database marketing is also a form of direct marketing and may be called customer relationship management. Data of both customers and potential customers are collected and are maintained in a company’s database.

Detailed explanation-2: -CRM and database marketing work together, but they are two very different things. Database marketing falls under the customer relationship management umbrella, as CRM includes all sales, marketing and customer service initiatives in an organization.

Detailed explanation-3: -A CRM database is a customer relationship management tool that collects every interaction that a business has with its customers in one place and then makes all of that information available to the company in one customizable dashboard.

Detailed explanation-4: -Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.

Detailed explanation-5: -Database marketing is the practice of leveraging customer data to deliver more personalized, relevant and effective marketing messages to customers (both existing and potential customers).