MANAGEMENT

Detailed explanation-1: -Because influencing post-purchase behavior leads to repeat purchases. Satisfied customers buy more. Dissatisfied customers buy less & sometimes post negative feedback about your products or brand. The data speaks for itself: brands are now spending more on customer experience than ever before.

Detailed explanation-2: -Patronage motives are based on loyalty. A gram of mind developed from a persons values, beliefs, and feelings.

Detailed explanation-3: -What are the 4 types of customer buying behavior? There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior.

Detailed explanation-4: -Business customers are generally considered to be more rational because they are buying goods on behalf of the firm that they represent. Such goods need to be able to generate a profit for the buying business for their purchase to be justified.