MANAGEMENT

Detailed explanation-1: -The two methods of market research are primary and secondary research. Primary research includes collecting new data for a specific research problem. Secondary market research involves using data collected by another researcher for another purpose.

Detailed explanation-2: -There are many types of secondary research sources, such as: Published market studies. Competitive information. White papers.

Detailed explanation-3: -There are two types of secondary data collection-qualitative secondary data collection and quantitative secondary data collection.

Detailed explanation-4: -Common examples of secondary research include textbooks, encyclopedias, news articles, review articles, and meta analyses. When conducting secondary research, authors may draw data from published academic papers, government documents, statistical databases, and historical records.