MANAGEMENT

Detailed explanation-1: -BOGO (or BOGOF) stands for “Buy One, Get One Free”. It’s a type of sales promotion where customers get a free or discounted product when they purchase another product. BOGO promotions are popular among retailers because they can increase sales of the products being promoted.

Detailed explanation-2: -Buy One Get One (BOGO) is a sales promotion offer made to either the retailer or the consumer in which purchase of one unit of the product is encouraged or rewarded by providing a second unit of the same product free of charge or for a substantial discount.

Detailed explanation-3: -What is a BOGO strategy? BOGO is an abbreviation for buy one, get one free. Therefore, this is a marketing strategy that boosts eCommerce sales by offering a free product along with the one bought by the user (or at least of a similar value).