MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which is not a feature of market orientation
A
Market research.
B
Product research.
C
Customer focus.
D
Market testing.
Explanation: 

Detailed explanation-1: -A market-oriented organization uses a customer-centered approach, which means that the most pressing concerns, immediate needs, and personal preferences of the consumer base must be researched. The strategy must be focused on values, culture, and other behavioral traits of the consumer base.

Detailed explanation-2: -Promotion orientation is NOT one of the four philosophies of marketing. Four competing philosophies strongly influence an organization’s marketing activities. These philosophies are commonly referred to as production, sales, marketing, and societal orientations.

Detailed explanation-3: -There are 4 main stages that make up the marketing orientation process. These stages are-Initiation, Reconstitution, Institutionalization and lastly Maintenance.

There is 1 question to complete.