MANAGEMENT

Detailed explanation-1: -Define the Problem or Opportunity The most important part of the marketing research process is defining the problem. In order to do any research and collect data, you have to know what you are trying to learn from the research.

Detailed explanation-2: -Defining the problem is often the most difficult step in the marketing research process. It is very important for the objectives of the research to be clearly defined, because the best research job on the wrong problem is a wasted effort, time and resources for the company.

Detailed explanation-3: -The final step in the market research process is to present your survey research findings and draw conclusions.

Detailed explanation-4: -If you don’t know what your problem is, then no research will provide the right answers. Without doubt, defining the problem is the most important step in the research process. Defining the problem sets the foundation for the entire project, so it is critically important to take the time to do this well.