BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A traffic count to see how many vehicles passed by a shop
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A postal questionnaire researching into consumer tastes
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A newspaper report on the sales figures of a rival’s product
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None of the above
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Detailed explanation-1: -Detailed Solution. The correct answer is National Sample Survey Organization data. Secondary data: It refers to data that is collected by someone other than the primary user.
Detailed explanation-2: -What is secondary data? data that has already been published. unreliable data.
Detailed explanation-3: -Secondary market research includes data that is already compiled and organised for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry.
Detailed explanation-4: -What is secondary data? Secondary data is information collected from public sources such as websites, periodicals or other literature. When gathering secondary data, it’s important to verify the reliability of a source before using its information.