BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Psychographic data
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Demographics
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Geographic data
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None of the above
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Detailed explanation-1: -Demographic-or more broadly, sociodemographic-statistics refer to characteristics of a population, such as age, race, ethnicity, gender, sexual orientation, income, education, and marital status.
Detailed explanation-2: -Demographics are data that describe a group of people in terms of their age, marital status, family size, ethnicity, gender, profession, education, and income.
Detailed explanation-3: -Demographic segmentation is a precise form of audience identification based on data points like age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion. It’s among the four main types of marketing segmentation, and perhaps the most commonly used method.
Detailed explanation-4: -Data that describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits are called demographics.
Detailed explanation-5: -Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment.