MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Define the term primary research
A
Collecting new information first-hand
B
Looking at information already collected by another person or organisation
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information. Examples of primary research are: Interviews (telephone or face-to-face)

Detailed explanation-2: -Primary research definition Primary research is data which is obtained first-hand. This means that the researcher conducts the research themselves or commissions the data to be collected on their behalf. Primary research means going directly to the source, rather than relying on pre-existing data samples.

Detailed explanation-3: -Primary data refers to the first hand data gathered by the researcher himself.

Detailed explanation-4: -Primary research – what is it? Primary research involves gathering data that has not been collected before. Methods to collect it can include interviews, surveys, observations or any type of research that you go out and collect yourself.

Detailed explanation-5: -Primary research is any type of research that you collect yourself. Examples include surveys, interviews, observations, and ethnographic research.

There is 1 question to complete.