MANAGEMENT

Detailed explanation-1: -The first stage in a marketing research project is to define the problem. In defining the problem, the researcher should take into account the purpose of the study, relevant background information and all necessary data, and how the information gathered will be used in decision making.

Detailed explanation-2: -The first step in the marketing research process is defining the problem or the question your research is trying to answer, followed by developing a research plan to answer that question, collecting and analyzing the data, and then producing a report.

Detailed explanation-3: -The first step in the research process is to develop a research question. This can be a problem that needs to be solved, or some piece of information that is missing about a particular topic. Answering this question will be the focus of the research study.

Detailed explanation-4: -Define the Problem or Opportunity In order to do any research and collect data, you have to know what you are trying to learn from the research. In marketing research, defining the problem you need to solve will determine what information you need and how you can get that information.