MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Downloading and viewing instructional videos on how to use a product
A
Primary Research
B
Secondary Research
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Examples of primary sources include manuscripts, newspapers, speeches, cartoons, photographs, video, and artifacts.

Detailed explanation-2: -Common secondary research methods include data collection through the internet, libraries, archives, schools and organizational reports.

Detailed explanation-3: -Common examples of secondary research include textbooks, encyclopedias, news articles, review articles, and meta analyses. When conducting secondary research, authors may draw data from published academic papers, government documents, statistical databases, and historical records.

Detailed explanation-4: -Secondary data analysis involves a researcher using the information that someone else has gathered for his or her own purposes. Researchers leverage secondary data analysis in an attempt to answer a new research question, or to examine an alternative perspective on the original question of a previous study.

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