MANAGEMENT

Detailed explanation-1: -Test marketing is a method that aims to explore consumer response to a product or marketing campaign by making it available on a limited basis to test markets before a wider release. It’s important to note that customers exposed to the product or campaign may be part of a test group without the customers’ knowledge.

Detailed explanation-2: -Test marketing is the final stage before commercialization; the objective is to test all the variables in the marketing plan including elements of the product. Test marketing represents an actual launching of the total marketing program, done on a limited basis.

Detailed explanation-3: -Market testing is a way to test the waters to see how well a product, service, or offering will perform…or not. It generally is made of trials of research that aim to answer questions around how the market will react to the product launch.

Detailed explanation-4: -Which is NOT true about the Test step? It is an opportunity to refine the solution. You should come up with new ideas during the Test step.