BUISENESS MANAGEMENT
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is not considered a source of competitive intelligence?
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a company’s sales force
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suppliers and resellers
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competitors’ internal databases
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key customers
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online databases
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Explanation:
Detailed explanation-1: -A typical competitive intelligence study includes information and analysis from various disparate sources, including the news media, customer and competitor interviews, industry experts, trade shows and conferences, government records, and public filings.
Detailed explanation-2: -6) Which of the following isNOTconsidered a source ofmarketing intelligence? A) suppliersB) resellersC) key customersD) causal researchmarketing research objectivesE) activities of competitorsAnswer:D.
There is 1 question to complete.