MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Factual information is ____
A
Quantitative data
B
Qualitative data
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Quantitative data are any pieces of information that can be displayed using numbers. Populations, distances, prices, and other measurements are common forms of quantitative data. Science wouldn’t be science without the facts, research, and numbers to back up all those theories.

Detailed explanation-2: -Quantitative data is countable and measurable. It’s also a concrete fact. For example, if someone is 85, you cannot argue that they are 37. Quantitative data consists of a series of facts like age.

Detailed explanation-3: -Qualitative data is subjective and personalized. Quantitative data is fixed and ubiquitous. Qualitative research methods are conducted through observations or in-depth interviews. Quantitative research methods are conducted through surveys and factual measuring.

Detailed explanation-4: -Quantitative Information – Involves a measurable quantity-numbers are used. Some examples are length, mass, temperature, and time. Quantitative information is often called data, but can also be things other than numbers. Qualitative Information – Involves a descriptive judgment using concept words instead of numbers.

There is 1 question to complete.