MANAGEMENT

Detailed explanation-1: -Why Do Market Research? Market research provides critical information about your market and your business landscape. It can tell you how your company is perceived by the target customers and clients you want to reach.

Detailed explanation-2: -Some of the overarching goals that market research can help organizations accomplish, include: making important business decisions, securing investments and funding, determining new business opportunities, and even avoiding business failures.

Detailed explanation-3: -They can use market research to make sure there is demand for their product or service before they launch it. To provide information on whether people like the product. This means changes can be made to the product to meet the needs of the customer.

Detailed explanation-4: -In that case, keeping consumer behavior as your main focus on marketing research is essential to understand customers’ buying decisions and how they look at products. Additionally, conducting research on consumer behavior will provide better ideas on your marketing strategies to move ahead of your competitors.