BUISENESS MANAGEMENT
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Products can be aimed specifically at males or females or both
|
|
|
People have different hobbies and interests, which can be connected to income and location.
|
|
|
Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car
|
|
|
Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old
|
Detailed explanation-1: -Under gender segmentation, the database is divided into male or female. Both men and women have different interest in terms of shopping for various products such as apparel, cosmetics, perfumes, shoes etc. and even food habits.
Detailed explanation-2: -Gender segmentation is the process of dividing of potential markets based on gender (male or female). Gender segmentation is done when a company which manufactures products wants to focus only towards boys or girls, as the products are very gender specific.
Detailed explanation-3: -Demographic segmentation is a precise form of audience identification based on data points like age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion.
Detailed explanation-4: -Markets can be segmented in several ways such as geographically, demographically, or behaviorally. Market segmentation helps companies minimize risk by figuring out which products are the most likely to earn a share of a target market and the best ways to market and deliver those products to the market.
Detailed explanation-5: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.