MANAGEMENT

Detailed explanation-1: -A focus group is typically 7-10 people who are unfamiliar with each other. These participants are selected because they have certain characteristics in common that relate to the topic of the focus group.

Detailed explanation-2: -Population: The ideal size of a focus group is 8-10 subjects, plus a facilitator and a note taker, about the size of a lively seminar class. A larger group will limit the detail of some responses because participants feel a pressure to share airtime with others.

Detailed explanation-3: -A focus group can consist of any number that the researcher defines as a group, from three to 12 participants being common. As with individual interviews, focus group sessions generally last no more than 90 minutes out of consideration for the participants’ time.

Detailed explanation-4: -When it comes to focus groups, it’s crucial to recruit the right participants. Typically a focus group includes a small number of people, often between 8 to 12 participants, plus a moderator that helps guide the discussion.

Detailed explanation-5: -A focus group is a group interview of approximately six to twelve people who share similar characteristics or common interests. A facilitator guides the group based on a predetermined set of topics. The facilitator creates an environment that encourages participants to share their perceptions and points of view.