MANAGEMENT

Detailed explanation-1: -There is no difference; they are the same. The marketing research system provides information not provided by other components of the marketing information system. The marketing information system is a component of the marketing research system.

Detailed explanation-2: -Market research can help by providing information on the effectiveness of your marketing efforts. We can design studies to gather feedback from customers on the look and feel of your marketing messages. We can also measure customer awareness and reaction to specific marketing campaigns and activities.

Detailed explanation-3: -The purpose of market research is to examine the market associated with a particular good or service to determine how the audience will receive it.

Detailed explanation-4: -Market research is essential for developing brand loyalty and customer satisfaction. Since it is unlikely for a product to appeal equally to every consumer, a strong market research program can help identify the key demographics and market segments that are most likely to consume a given product.