MANAGEMENT

Detailed explanation-1: -3. In contrast to marketing researchers, management decision-makers are more focused on: A. scientific and technical analysis of emerging phenomenon.

Detailed explanation-2: -Marketing research serves marketing management by providing information which is relevant to decision making. Marketing research does not itself make the decisions, nor does it guarantee success. Rather, marketing research helps to reduce the uncertainty surrounding the decisions to be made.

Detailed explanation-3: -They make decisions about potential opportunities, target market selection, market segmentation, planning and implementing marketing programs, marketing performance, and control. Marketing research helps the marketing manager link the marketing variables with the environment and the customer groups.

Detailed explanation-4: -The purpose of marketing research is to reduce uncertainty and to provide information to allow marketing managers to make decisions. Although the information provided might help the marketing manager make the right decision, it does not solve marketing problems in and of itself.

Detailed explanation-5: -Define the Problem or Opportunity The most important part of the marketing research process is defining the problem. In order to do any research and collect data, you have to know what you are trying to learn from the research.