BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Primary market research
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Continuous market research
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Secondary market research
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Ad hoc market research
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Detailed explanation-1: -Ad-hoc research is carried out for a specific purpose on behalf of market research clients. This type of research offers high-quality data solutions to any problem that your company may face.
Detailed explanation-2: -Applied marketing research is conducted to address a specific marketing decision for a specific firm or organization.
Detailed explanation-3: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
Detailed explanation-4: -Ad Hoc Research is specifically designed to address a particular problem or issue. Ad hoc research is usually conducted when there is insufficient existing information. It is usually specifically conducted for and funded by a single client company and the results are proprietary to the client.
Detailed explanation-5: -There are three types of market research-exploratory, descriptive, and causal.