MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which type of market research is focused on specific marketing problems or issues and tends to be on a ‘as and when necessary’, ‘one-off’ basis?
A
Primary market research
B
Continuous market research
C
Secondary market research
D
Ad hoc market research
Explanation: 

Detailed explanation-1: -Ad-hoc research is carried out for a specific purpose on behalf of market research clients. This type of research offers high-quality data solutions to any problem that your company may face.

Detailed explanation-2: -Applied marketing research is conducted to address a specific marketing decision for a specific firm or organization.

Detailed explanation-3: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

Detailed explanation-4: -Ad Hoc Research is specifically designed to address a particular problem or issue. Ad hoc research is usually conducted when there is insufficient existing information. It is usually specifically conducted for and funded by a single client company and the results are proprietary to the client.

Detailed explanation-5: -There are three types of market research-exploratory, descriptive, and causal.

There is 1 question to complete.