MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
In-depth interviews are ideal for researching which of the following?
A
Topics concerning market characteristics
B
Sensitive, personal and confidential topics
C
Reactions to a new advertising campaign
D
Straightforward, quantifiable and easy-to-explain topics
Explanation: 

Detailed explanation-1: -In-depth interviews are useful when you want detailed information about a person’s thoughts and behaviors or want to explore new issues in depth. Interviews are often used to provide context to other data (such as outcome data), offering a more complete picture of what happened in the program and why.

Detailed explanation-2: -An in-depth interview is an open-ended, discovery-oriented method to obtain detailed information about a topic from a stakeholder. In-depth interviews are a qualitative research method; their goal is to explore in depth a respondent’s point of view, experiences, feelings, and perspectives.

Detailed explanation-3: -Sensitive topics may include victimization experiences, criminal offending behaviors, substance use, and deaths of loved ones. However, benefits to conducting interviews on sensitive topics may outweigh risks of harm and there are strategies for researchers to mitigate potential harm.

Detailed explanation-4: -In-depth interviews are best deployed during the Discovery phase of the Human-Centered Design (HCD) process. They are an opportunity to explore and a chance to uncover your user’s needs and challenges.

There is 1 question to complete.