MANAGEMENT

Detailed explanation-1: -Demographic factors that induce social change are fertility, mortality, migration, changing age structure, sex ratio, age at marriage, patterns of marriage, child bearing age, life expectancy, use of contraceptives, levels and types of morbidity.

Detailed explanation-2: -One demographic you can consider in your marketing is the age of your customers and leads. Marketing teams often separate audiences into age groups like children, teenagers, young adults, adults and senior citizens and market age-related products to these different groups or parents of people in these age groups.

Detailed explanation-3: -Such variables as age, sex, income, education, marital status, and mobility can all have significant influence on consumer behavior. People in different income brackets also tend to buy different types of products and different qualities. Thus, various income groups often shop in very different ways.

Detailed explanation-4: -There are five main segments in consumer demographics: age group, gender, income level, education and occupation. While focusing on just one demographic characteristic might be profitable, targeting all five may deliver a better outcome.