BUISENESS MANAGEMENT
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
a trial of the product so that consumers can test it at home
|
|
|
a free gift to the consumer
|
|
|
all of the potential consumers of a product
|
|
|
a group selected from all of the potential product consumers
|
Detailed explanation-1: -In market research, sampling means getting opinions from a number of people, chosen from a specific group, in order to find out about the whole group.
Detailed explanation-2: -A population is the entire group that you want to draw conclusions about. A sample is the specific group that you will collect data from. The size of the sample is always less than the total size of the population. In research, a population doesn’t always refer to people.
Detailed explanation-3: -A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign. A trained moderator leads a 30-90-minute discussion within the group that is designed to gather helpful information.
Detailed explanation-4: -Market research is the process by which companies seek to collect data systematically to make better decisions. Still, its true value lies in the way in which all the data obtained is used to achieve a better knowledge of the market consumer.