MANAGEMENT

Detailed explanation-1: -Positioning, in a marketing context, is the process of identifying an appropriate market niche for a product, service or brand and getting it established it in that area. The endeavor is further broken down into those three categories.

Detailed explanation-2: -A niche market is a defined subset of all your potential customers, ideally the specific group of people most likely to buy from you. Identifying your niche market means defining their demographics, shared values and interests, the common problem you help them solve, their preferred price point, and more.

Detailed explanation-3: -What is a Niche Marketing Strategy? Designed to attract a specific subset of customers, a niche marketing strategy considers the narrow category into which your business falls. It focuses on a small group of buyers, instead of the broader market.

Detailed explanation-4: -Niche marketing is a highly targeted form of advertisement. With niche marketing, businesses promote their products and services to a small, specific and well-defined audience. Many organizations adopt this strategy to support an underserved population and reap the rewards of brand loyalty.