MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Indicate the BM term for the following definition:"Also known as field research or bespoke research, this is market research that involves gathering new data, first-hand, for a specific purpose.”
A
Primary research
B
Secondary research
C
Desk research
D
First hand research
Explanation: 

Detailed explanation-1: -Market research is the process of gathering and analyzing information about a market, product, or service in order to gain insight into customers, competitors, and the market itself.

Detailed explanation-2: -Market research helps you identify areas for possible business expansion. Given that it offers the opportunity to test markets to determine if there is room for a new product or service. You can also conduct market research to find the best location to open a new store.

Detailed explanation-3: -Answer and Explanation: The best description of secondary data is a) pieces of information that have been collected prior to the start of the focal research project.

Detailed explanation-4: -Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information.

There is 1 question to complete.