BUISENESS MANAGEMENT
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Primary research
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Secondary research
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Desk research
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First hand research
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Detailed explanation-1: -Market research is the process of gathering and analyzing information about a market, product, or service in order to gain insight into customers, competitors, and the market itself.
Detailed explanation-2: -Market research helps you identify areas for possible business expansion. Given that it offers the opportunity to test markets to determine if there is room for a new product or service. You can also conduct market research to find the best location to open a new store.
Detailed explanation-3: -Answer and Explanation: The best description of secondary data is a) pieces of information that have been collected prior to the start of the focal research project.
Detailed explanation-4: -Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information.