MANAGEMENT

BUISENESS MANAGEMENT

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Indicate the BM term for the following definition:“Marketing activities designed to discover the beliefs, perception, feelings and opinions of potential and existing customers.”
A
Population
B
Market research
C
Questionnaire
D
Sampling
Explanation: 

Detailed explanation-1: -Viral marketing seeks to spread information about a product or service from person to person by word of mouth or sharing via the internet or email.

Detailed explanation-2: -Market research refers to marketing activities designed to discover the opinions, beliefs and preferences of potential and existing customers.

Detailed explanation-3: -What are the 4 types of customer buying behavior? There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior.

Detailed explanation-4: -What Are The 4 Types Of Marketing Management? The four types of marketing management typically refer to the four Ps of marketing mix: Product, Price, Promotion, and Place.

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