MANAGEMENT

Detailed explanation-1: -What qualitative research is not: Quantifiable: Surveys, even those that include open-ended questions, are never qualitative, neither is putting numbers to frequencies of word occurrences.

Detailed explanation-2: -The option (d)numerical is least related to qualitative approach.

Detailed explanation-3: -Which one of these is NOT normally associated with qualititative data? Pie charts.

Detailed explanation-4: -Qualitative research is research using methods such as participant observation or case studies that result in a narrative, descriptive account of a setting or practice. The main features of qualitative research are: It is a naturalist approach that seeks an understanding of social phenomena.