MANAGEMENT

Detailed explanation-1: -Primary data is information collected through original or first-hand research. For example, surveys and focus group discussions. On the other hand, secondary data is information which has been collected in the past by someone else. For example, researching the internet, newspaper articles and company reports.

Detailed explanation-2: -Examples of primary research are: Interviews (telephone or face-to-face) Surveys (online or mail) Questionnaires (online or mail)

Detailed explanation-3: -Primary sources include: Original research – results of experiments, interviews, questionnaires, studies, surveys, archaeological digs.

Detailed explanation-4: -Primary Data: Data that has been generated by the researcher himself/herself, surveys, interviews, experiments, specially designed for understanding and solving the research problem at hand.

Detailed explanation-5: -Defining Primary Data in Market Research Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. A disadvantage is that it is expensive to obtain.